Category Archives: Sports

Hot 97 is Hip Hop and R&B: Street Soldiers-The Complexion Connection on Superbowl Sunday

Earlier in my career, I have interviewed many musicians including, CHRIS BROWN, TWISTA, CEE-LO, NORE & CAPONE and many others who discussed the challenges of the business, in addition to, how to transition their careers. I have interviewed families on parental involvement in community programs. Further, I have extensive research in the field of education. So, when I was given the opportunity to discuss issues that affect the youth on Hot 97, I was elated!

The schematics of decision-making prompts an analysis that includes the depth of human action as it relates to image, acceptance and purpose.

Youth are greatly affected by what they see in the media. This generation is focused on social networking and building themselves to appear a certain way to appease their peers. Their personal appearance and need to become self-aware is more important than ever because of the internet alone. However, the desire to be like their favorite sports player or musician is not a new concept. In extreme circumstances, fitting in is necessary to secure a job and provide for a household. If the need to survive is based on your career, then people will do what is necessary to live. Therefore, those who have access to resources from the higher socio-economic classes may adapt to survive in their environment. Yet, there is a lack of consideration how brands influence the whole, a larger population, but most importantly those who are highly influenced by their surrounding variables, children.

Children are the future, not a skin color. The human being provides an invaluable and priceless resource in society called labor. Labor make the world go ‘round (whether or not a person is paid well). However, the less fortunate tend to practice a level of humility and need to care for the community. In contrast, those blessed enough to be “on top” is more concerned with staying on top! Those who are fortunate have an image to protect and promote to ensure that they are #1 in their profession. Unfortunately, most aspiring musicians are simply thrilled to “get on” so they lack the knowledge and education needed to help them self-reflect to grasp the concept of boundaries. Boundaries help musicians determine what and what they will not or sell in their quest to make it to the top.

Some musicians get caught up in the hype and start believing the marketing behind their own brand and forget about the socially responsible component that comes with being in the spotlight. In most cases, image is everything, and that goes without saying. However, even the Bible discloses pertinent information regarding image. In the Bible, 1 Samuel 16: 7 clearly states that “People judge by outward appearance, but the Lord looks at the heart.” People are in need of finding acceptance and purpose. Sometimes actions are extensions of self-neglect and a lack of self-confidence. This sends everyone mixed signals about what is factually false and what is real or how one defines the concept of “reality” as a whole.

There are so many variables…the bottom line is people are affected by their environment. Although it would appear that “white people want to be black and black people want to be white”, we cannot speak for the entire population. So, my answer is no, everyone is simply affected by their environment. Therefore, a FAKE (career) brand will reveal itself-eventually, these people will be called out no matter their level of influence in human society.

To learn more about how YOUr career brand can influence others, and promote success, DEFINE YOUrself in 30 minutes or less, learn “How to Operate with Purpose: GET BRAND CLARITY”! IN STORES NOW.

You may also LISTEN TO SHANETTE ON HOT 97 Street Soldiers Podcast! DOWNLOAD SHOW NOW! Or, you may search for the show entitled “Complexion Connection” at

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How to Create a Resume

A resume can help you build your career brand. Your resume should start with your name, and contact information. It is important to make sure that your name is bold and highlighted so that it stands out. Next, your resume should have a profile that summarizes your professional work experience. A profile may be more beneficial to the employer than an objective. An objective is to help you identify your long-term career goals. You may want to focus on showing, how your services may help the employer. Sometimes job applicants put their educational background under a profile summary. However, if you have a meaningful amount of professional work experience, then it is necessary to put this information next.

Your professional experience should list your current or former employer details such as a company name, and date. Yet, the most relevant section is a list of how you helped your current or former employer achieve success. Therefore, you do not need to list your job duties. Instead, you can create a list of how your services made an impact or helped the business achieve success. List how your services made an impact with your former employer. Write your accomplishments while serving in your current or former position (in place of the duties section). You may then add your academic background under your professional work experience.

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Introducing Aspiring Career Professional: Jovan Leacock

Introducing Aspiring Career Professional: Jovan Leacock
by Shanette Carpenter, M.Ed.

With a laundry of accomplishments in sports, Jovan Leacock is preparing to make his mark in the big leagues. Leacock is a Safety at Bowling Green State University for the Bowling Green Falcons football team. In 2010, he showcased his talent by finishing second on the team with 91 tackles. However, there were some very memorable moments. For example, Leacock also had two forced fumbles, two interceptions, which were returned and included a 49-yard return for a touchdown. Plus, Leacock secured 12 tackles at Michigan in front of an extremely large crown of 110,000 fans. Leacock was also a wide receiver in Santa Clarita, California for the College of the Canyons.

He often credits his mother for instilling values and life’s survival principles. Leacock states, “…my mother is my root, my foundation. She planted the seed that I base my life on, and that is the belief that the ability to achieve starts in your mind”.

Originally from Jamaica, Queens, Leacock realized early in life that he had a lot to prove to himself and the world. As a child he participated in school sports and even played in the local neighborhood. Leacock friends remember him as the star in virtually every sport-even basketball. He had a nice jump shot from anywhere on the court. Well, in this instance, anywhere on the block. His 3 pointers, were often considered, way beyond standard numbers prescribed by the game. He always had a passion for sports, but football is where is shines on and off the field.

With a commitment to communicate results, Leacock did not leave anything to chance. He made the decision early in life to showcase his knowledge, skills and abilities with humility.

Daily News featured Leacock as an All City Performer in High School. He was a wide receiver at Bayside High School and led his football team with 155 all-purpose yards. Through it all, Leacock held his positive ground while remaining humble.

Today, you can find Leacock on the NFL 2012 Draft Boards. You can expect to watch this positive young in the immediate future.

To learn more about how you can communicate results, DEFINE YOUrself in 30 minutes or less, with express edition self-help audio guide “How to Operate with Purpose: GET BRAND CLARITY” available on iTunes, and Amazon.

Bowling Green State University

College of Canyons

NFL Draft Scout

Daily News


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Career Branding Refection for Professional Athletes

Professional Athletes and the fight to manage their career brand

The life of a professional athlete may seem like fun. However, it has been extremely arduous for professional athletes to manage their career brand. Some understand that the career of a professional athlete is not long. In addition, the time that athletes may have in the limelight varies per individual performance. For this reason, virtually all professional athletes dedicate the majority of their time practicing, working out and focusing on their craft within the sports industry.

The sports industry tends to attract many consumers. In addition, businesses may thrive off of the brand that professional athletes may provide new products and services. Professional athletes also rely heavily on the quality of services from businesses and may also rely on professionals to offer second career options. Still today, professional athletes fight to manage their career brand. More and more professional athletes are focused on working as a group to establish a methodological approach to leverage their career brands as a collective unit.

Premier leaders in the professional sports industry recognize  the need to provide services to help professional athletes redefine their brands aside from sports. What do you think about professional athletes and the fight to manage their career brand?

Written by Shanette Carpenter, M.Ed.

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