Tag Archives: sports

Introducing Aspiring Career Professional: Jovan Leacock

Introducing Aspiring Career Professional: Jovan Leacock
by Shanette Carpenter, M.Ed.

With a laundry of accomplishments in sports, Jovan Leacock is preparing to make his mark in the big leagues. Leacock is a Safety at Bowling Green State University for the Bowling Green Falcons football team. In 2010, he showcased his talent by finishing second on the team with 91 tackles. However, there were some very memorable moments. For example, Leacock also had two forced fumbles, two interceptions, which were returned and included a 49-yard return for a touchdown. Plus, Leacock secured 12 tackles at Michigan in front of an extremely large crown of 110,000 fans. Leacock was also a wide receiver in Santa Clarita, California for the College of the Canyons.

He often credits his mother for instilling values and life’s survival principles. Leacock states, “…my mother is my root, my foundation. She planted the seed that I base my life on, and that is the belief that the ability to achieve starts in your mind”.

Originally from Jamaica, Queens, Leacock realized early in life that he had a lot to prove to himself and the world. As a child he participated in school sports and even played in the local neighborhood. Leacock friends remember him as the star in virtually every sport-even basketball. He had a nice jump shot from anywhere on the court. Well, in this instance, anywhere on the block. His 3 pointers, were often considered, way beyond standard numbers prescribed by the game. He always had a passion for sports, but football is where is shines on and off the field.

With a commitment to communicate results, Leacock did not leave anything to chance. He made the decision early in life to showcase his knowledge, skills and abilities with humility.

Daily News featured Leacock as an All City Performer in High School. He was a wide receiver at Bayside High School and led his football team with 155 all-purpose yards. Through it all, Leacock held his positive ground while remaining humble.

Today, you can find Leacock on the NFL 2012 Draft Boards. You can expect to watch this positive young in the immediate future.

To learn more about how you can communicate results, DEFINE YOUrself in 30 minutes or less, with express edition self-help audio guide “How to Operate with Purpose: GET BRAND CLARITY” available on iTunes, and Amazon.

Bowling Green State University

College of Canyons

NFL Draft Scout

Daily News


Filed under Education, Sports

Career Branding Refection for Professional Athletes

Professional Athletes and the fight to manage their career brand

The life of a professional athlete may seem like fun. However, it has been extremely arduous for professional athletes to manage their career brand. Some understand that the career of a professional athlete is not long. In addition, the time that athletes may have in the limelight varies per individual performance. For this reason, virtually all professional athletes dedicate the majority of their time practicing, working out and focusing on their craft within the sports industry.

The sports industry tends to attract many consumers. In addition, businesses may thrive off of the brand that professional athletes may provide new products and services. Professional athletes also rely heavily on the quality of services from businesses and may also rely on professionals to offer second career options. Still today, professional athletes fight to manage their career brand. More and more professional athletes are focused on working as a group to establish a methodological approach to leverage their career brands as a collective unit.

Premier leaders in the professional sports industry recognize  the need to provide services to help professional athletes redefine their brands aside from sports. What do you think about professional athletes and the fight to manage their career brand?

Written by Shanette Carpenter, M.Ed.

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Filed under Sports